Privacy Policy

Last Modified: May, 2018

Your privacy is very important to us. Accordingly, we developed this Policy in order for you to understand how we collect, use, communicate, disclose and make use of personal information.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our website and videogames, you’re agreeing to be bound by this Policy. Any questions regarding this Policy and our privacy practices should be sent by email to [email protected]

How we collect information

You may make personal data available to Ironhide when you use our videogames or visiting our websites, accessing to technical support using a third party ID, such as social networking sites or gaming services, subscribing to newsletters, purchasing a product (or "in-app purchase) or services within the videogame; using "email this page" or other similar features, otherwise through use of Ironhide videogames where personal data is required for use and/or participation.

Types of information that we collected

Among the types of personal data that our websites and videogames collect, by itself or through third parties, there are: cookies, IP-address and usage data such as what stages you’ve played and when. If you make a purchase, your card information is not held by us, it is collected by the store, who specialise in the secure online capture and processing of credit/debit card transactions.

Complete details on each type of personal data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the data collection.

The personal data may be freely provided by the user, or, in case of usage data, collected automatically when using our videogames.

All data requested by our videogames is mandatory and failure to supply this data may affect the services provided by our videogames. In cases where our videogames specifically state that some data is not mandatory, users are free to not communicate this data without any consequences on the availability or the functioning of the videogame.

Users who are uncertain about which personal data is mandatory are welcome to contact us.

Any use of cookies – or other tracking tools – by our videogames and websites or by the owners of third-party services used serve the purpose of delivering the service(s) required by the user, in addition to any other purposes described in the present document.

Users are responsible for any third-party personal data obtained, published or shared through our videogames and websites and confirm that they have the third party's consent to provide the data to the owner.

How we process the information

Methods of processing

Ironhide processes the information of users in a proper manner and take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the data.

The processing of data is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to Ironhide, in some cases, the data may be accessible to certain types of people in charge, involved with the operation of the videogames (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as data processors by the owner. The updated list of these parties may be requested from the data controller at any time.


The data is processed at Ironhide's operating offices and in any other places where the parties involved with the processing are located. For further information, please contact us ([email protected]).

Retention time

The data is kept for the time necessary to provide the service requested by the user, or stated by the purposes outlined in this document. The user can always request Ironhide to suspend or remove the data.

The use of the collected data

The data concerning the user is collected to allow Ironhide to provide its services, as well as for the following purposes: analytics, managing contacts and sending messages, remarketing and behavioral targeting and user database management.

The personal data used for each purpose is outlined in the specific sections of this document.

Detailed information on the processing of personal data

Personal data is collected for the following purposes and using the following services: The services contained in this section enable Ironhide to monitor and analyze web, videogame traffic and can be used to keep track of user behaviors.

Firebase (Google Inc.)

Firebase is a mobile and web application development platform service provided by Google Inc. ("Google"). Google utilizes the data collected to track and examine the use of our videogames, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage data.
Place of processing: US – Privacy Policy


GameAnalytics is an analytics engine that enables game developers to acquire, retain and monetize players.

Personal data collected: Usage data, cookies
Place of processing: US – Privacy Policy

Google Analytics (Google Inc.)

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Personal data collected: Usage data, cookies.

Place of processing: US – Privacy Policy

Remarketing and behavioral targeting

This type of service allows us and its partners to inform, optimize and serve advertising based on past use of our videogames by the user.

This activity is performed by tracking usage data and by using cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.

In addition to any opt out offered by any of the services below, the User may opt out of a third-party service's use of cookies by visiting the Network Advertising Initiative opt-out page.

Facebook Custom Audience (Facebook, Inc.)

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

Personal Data collected: Cookies.
Place of processing: US – Privacy Policy - Opt Out

Managing contacts and sending messages

This type of services makes it possible to manage a database of email contacts, or any other contact information to communicate with the User.

These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

If you sign up to our marketing communications, you will given the opportunity to unsubscribe at any time.


Sendgrid is an email address management and message sending service provided SendGrid, Inc. Personal Data collected: email address.

Place of processing: US – Privacy Policy

Cookies, beacons and tracking

Our websites may use "cookies" and other technologies such as pixel tags, local shared objects, hardware-based device identifiers and operating system-based identifiers. Ironhide treats information collected by cookies and similar technologies as non-personal data.

Cookies: A "cookie" is a small file stored by your browser when told to do so by a website. Typically websites place a number of different cookies on an end-user’s machine. Some of the cookies are "1st Party," from the website itself, and others are "3rd party," belonging to advertising and analytics entities or social networks. Ironhide’s cookies do not include personal data and are typically used to quickly identify your device and to "remember" your browser during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use our services.

Web Beacons and pixel tags: A "web beacon" or a "pixel tag" is an electronic image (often not visible to the end-user) that allows Ironhide to count users who have visited certain pages or viewed certain advertisements. Additionally, e-mails and other electronic communications Ironhide sends to you may contain pixel tags that enable Ironhide to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.

Links to other websites

Our website and videogames may contain links to other websites run by other organizations. This privacy policy applies only to our website and videogames‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website or videogames from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Children’s information

We are concerned about protecting the privacy of children aged 16 or under, if we learns that personal data of users of 16 or under has been collected, other than for support of the videogame, we will remove such information. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.

Transferring your information outside of Europe

As part of the services offered to you through our website and videogames, the information which you provide to us may be transferred to countries outside the European Union ("EU"). To exemplify: this may happen if any of our servers are, from time to time, located in a country outside the EU. These countries may not have similar data protection laws as the EU. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our videogames or websites while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Review of this Policy

We keep this Policy under regular review. This Policy was last updated in May 2018.